Next generation ‘Tennis Frame’ performance Pickleball Rackets & gear for the evolving ‘Fastest Growing Sport in America’.
GROWTH
Number of Pickleball players in America
New Pickleball Players in USA in 2024
(CAGR 9.25%)
($) Pickle Ball Equipment Market Size 2022-2030
(CAGR 9.25%)
OPPORTUNITY
Generation 3 'Tennis Frame' Rackets and gear for the new, faster tennis style iteration of the game.
Pickleball has not only been growing at break neck speed in popularity but it is also speeding up. New tennis players who play faster and harder are starting to dominate the sport. The current Pickleball Paddle designs are too slow and based on the older, slower game. New, faster 'Tennis Frame' style paddles are required for the new, faster tennis style game. As tennis players and athletes from other sports switch over, they bring quicker reaction times and more powerful tennis-style strokes. Our Generation 3 paddles are engineered for this new era of athletic, competitive pickleball
Paddle Innovation History
Generation 1 (2017-2021/22)
Composite 'Paddles'
First use of composite materials. Sandwich design. Simple, basic construction. Best for soft, slow game. Dominated by legacy brands.
Generation 2 (2022/23)
Thermaformed 'Paddles'
Heat pressed construction based on composite construction. Higher quality, more durable for a faster, harder hitting game. New brands breaking through.
Generation 3 (2024 onward)
Tennis Frame Double Thermaformed 'Rackets'
Tennis style framed racket construction. Superior build quality. Designed and engineered for the new, faster play style. OM the leading brand.
The Original Pickleball Racket
Tennis style framed construction. Double thermoformed. Designed and engineered for the new, faster play style.
Our new generation paddles merge the best of tennis racket design with the obsession of the Pickleball game. More torque, power and speed giving unrivalled advantage in the newer faster iteration of the sport. We dialed in the perfect blend of touch and power to optimize paddle performance as rally speeds increase. Our innovative designs with proven tennis engineering enable both new and experienced players to level up their games as pickleball shifts to emphasizing speed, spin, placement.
We aim to be the go-to performance paddle brand for passionate picklers looking to level up as they get more competitive. Our Generation 3 gear stands apart by enabling their full potential as the speed and intensity of play increases nationwide. With a focus on attracting ex tennis players and people looking to find an edge.
High style, high performance Rackets, Compression, Apparel & Gear.
Leverage the British Design Engineering positioning. Superior construction quality. Focus on performance features serious and aspiring players demand.
Pickleball is evolving to a faster pace of play. As tennis players and athletes from other sports switch over, they bring quicker reaction times and more powerful tennis-style strokes. Our Gen 3 rackets are engineered for this new era of athletic, competitive sport.
Innovative, must have products. Deep, personal connections with customers. Compelling retail experiences.
It's still early days for Pickleball and the leading brands and newer entrants are still operating at the amateur level with branding, experiences and products. There is a great opportunity to become the 'Nike of Pickleball' with 'Porsche Level' design and experience. Most pickleball brand websites are dated, design and packaging is basic, pop ups and retail experiences are amateur . We have an opportunity to bring in Apple style packaging, Nike level retail experiences and Porche level design to completely separate us from the other brands.
Compared to golf, where passionate players think nothing of spending $10k+ over time on equipment and green fees, pickleball has a much lower cost of entry.
AVERAGE PICKLEBALL CONSUMER
As new customers are introduced to the sport and grow in their love for it they seek new ways to improved their game and experience. Typically this follows a five stage focus. OM positions its products on STAGE 4 and STAGE 5 - the most profitable and long term stages. of a pickleball consumer.
Stage 1
INTRODUCED
Try Pickleball on vacation or with friends using a basic borrowed paddle
Stage 2
FIRST INVESTMENT ($50)
Get excited about the sport and buy a $50 paddle set from Amazon
Stage 3
LEVEL UP ($90-120)
After 3 months of playing regularly, level up to a $90-120 paddle
Stage 4
GRADUATE ($200-250)
Within first year, graduate to a performance paddle
Stage 5
OBSSESS ($200-250) x 2-3 per year
Replacing paddles every 4-6 months to stay on the cutting edge of their game
THE PLAYBOOK
Generation 3 Paddles and Gear for the new iteration of the game
BUILDING TRACTION
Build insider community for early access and input. Generate buzz among core Pickleball enthusiasts. Offer launch discounts to seed the market.
Generation 3 Paddles and Gear for the new iteration of the game
ORGANIC
We will generate buzz and validate demand with an initial limited run of 500 Generation 3 high performance rackets priced competitively at $190. With $45 COGS per unit, this allows healthy margins even with our limited introductory production. We will demo our G3 rackets through pickleball pro players and instructors who will educate intermediate and advanced recreational players on the engineered technology enabling their full potential as the sport evolves. Rather than compete at the entry-level, we are focused exclusively on serving the discerning recreational players ready to invest in high end gear that instantly improves their game as they develop more competitive skills. This influencer exposure and product exclusivity will create organic word of mouth buzz and genuine demand for our G3 rackets as "the best on the market" among passionate picklers.
PAID
With a $100 customer acquisition cost, we will deploy performance marketing targeted to existing competitive pickleball players ready to purchase a new high-end paddle. Our ads will showcase the G3 racket technology and quality craftsmanship absent from current retail paddle options in this price range. By educating this audience on unique innovations they can't find elsewhere for the new, faster game, we will convert sales despite minimal brand awareness as a new market entrant. The combination of influencer buzz and targeted paid traction efforts will drive profitability at our $190 price point while validating market demand.
ROADMAP
Our Generation 3 racket launch is just the beginning. With proven market traction, we plan to expand our Pickleball gear product line over the next 2 years. Our performance racket prices will range from $190 up to $270 for our high-end "Pro" graphic versions. This leaves room for additional margin growth while still competing well below the $300+ custom paddles. Leveraging our brand and distribution, low cost add-ons like compression gear, accessories and pickleball branded apparel can all drive substantial additional revenue with minimal incremental marketing costs. With strong specialty retail markups on accessories, gross margins on compression leggings, sweatbands and backpacks can readily exceed 70%. As we build awareness of our performance paddles, extending our product line allows capturing more customer budget across their pickleball purchases.
OM WORLDWIDE
OM branded Pickleball courts in developing nations, bringing the game to the world stage.
A proportion of marketing spend set aside to give back to the community by building Pickleball facilities around the world. Beginning to market OM as an omnipresent brand from day one with a social lean akin to the Pickleball Community and successful business concepts like TOM's Shoes and BOMBAS Socks. OM Mission used for marketing materials and good will to differentiate the brand further.
TEAM
Overview
FINANCIALS
Overview
$500K
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